A native New Yorker, Alex is a senior beauty product developer and trained painter who has spent her career shaping and developing award-winning makeup, skincare, and fragrance products for prestige and luxury brands.

Working with brands such as LoveShackFancy, Estée Lauder, Bobbi Brown, MAC, Darphin, and Lab Series, she pairs a highly technical development skillset with an artist's eye for color and texture, helping brands build ownable, category-defining, and innovative products that stand out from the competition.